Making Test Data Management Agile

We enable testing organizations with our next generation Test Data Management tool.

Our Story

After years working as a principal engineer and chief architect in numerous high-profile software startups Hycel Taylor realized that each company was having the same problem when it came to software testing – limited access to complex test data. For over a decade, in his spare time, Hycel worked on creative solutions that would allow for easy generation of realistic, random, patterned and conditioned test data for any data model.

In 2011 Hycel Taylor met and partnered with Garth Rose to package the technology into what is now known as GenRocket. In 2012 they incorporated GenRocket and won their first customers.

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Management Team

Garth Rose


Garth has held numerous senior leadership roles in technology startups over the past 25 years including President & CEO of Concentric Visions, VP Worldwide Sales at Indus River Networks, and VP Sales & Marketing at Digital Products.

Over the past seven years as the President of Garth Rose Consulting Group, Garth has also advised CEO’s and implemented strategies that have accelerated the growth of more than sixty businesses.

Hycel Taylor

Founder & Chief Architect

Hycel has over 20 years of experience as a Principal Software Engineer, Chief Architect and Technology Consultant in numerous venture-backed startup software companies including Cartera Commerce, Upromise. and Go2 Media.

R. Allen Urban

Partner, B2B CFO

Allen is our B2B CFO® providing strategic Chief Financial Officer services to our management team. He is independent contractor but works closely with the team in strategic financial management.

Allen has over 30 years of financial management and operational experience in public accounting and has been Chief Financial Officer, Executive Vice President of Finance and Operation, CEO. Economic /Diversification, Chief Operating Officer and Director of Business Development for various organizations.

Dave Zwicker

Virtual CMO

Dave Zwicker has established a long track record of success in B2B marketing that incorporates strategic planning, integrated campaign execution, content development and the implementation of digital marketing platforms. Dave’s executive marketing background includes extensive domain experience in the broad range of industries including software, cloud services, information technology, networking and security systems.