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Our Story

After years working as a principal engineer and chief architect in numerous high-profile software startups Hycel Taylor realized that each company was having the same problem when it came to software testing – limitations with test data. For over a decade, in his spare time, Hycel decided to think differently – rather than use production data as a source for test data – he developed, and patented, a high performance synthetic data engine that could accurately generate just about any data needed for developers, testers, AI / machine learning, data simulations and more.

In 2011 Hycel Taylor met and partnered with Garth Rose to package the technology into what is now known as GenRocket. In 2012 they incorporated GenRocket and won their first customers.

Management Team

Garth Rose

Co-Founder & CEO

Garth is an expert at growing technology businesses. He has held numerous senior leadership roles in startups over the past 30 years including President & CEO of Concentric Visions (VC backed + acquired), VP Sales & VP Business Development at Indus River Networks (VC backed + acquired), VP Sales & Marketing at Digital Products (acquired) and National Sales Manager at Leading Edge Products.

Hycel Taylor

Co-Founder & CTO

Hycel is the visionary behind the GenRocket synthetic data platform. He has over 25 year’s experience working with complex data in multiple high-profile venture-backed startups including Cartera Commerce, a loyalty program marketing platform for airlines, card issuers and merchants and Upromise, the first college savings loyalty program, where he led the data feeds team.

R. Allen Urban


Allen’s business experience includes public and private companies, mergers and acquisitions, debt financing and equity financing up to $265 million, divestitures, bankruptcies and Native American tribes and tribally-owned companies. His financing and banking relationships include California banks, national banks and international banks, private equity firms, venture capital firms and investment banks.

Dave Zwicker


Dave Zwicker has established a long track record of success in B2B marketing that incorporates strategic planning, integrated campaign execution, content development and the implementation of digital marketing platforms. Dave’s executive marketing background includes extensive domain experience in the broad range of industries including software, cloud services, information technology, networking and security systems.

Sujal Saraiya


Sujal is a technology professional with a background in end-to-end product management and product development. He joined GenRocket after 5 years at the Walt Disney company where he was a Senior Manager in Treasury Technology and Program Management. He was previously VP and Sr. Product Manager at Union Bank and AVP / Product Manager at National City Bank.

Doug Smith

Director of Solutions Engineering

Joining GenRocket as Director of Solution Engineering, Doug has spent the last 10 years in the Test Data Management space serving in various technical, partnership and strategic roles at Delphix Corp. Additionally, Doug has over 35+ years of experience in the technology field that include Solution Architecture/Engineering, Global Systems Integrator Alliances, Cloud Strategy and Migration and Leadership in IT Infrastructure & Operations. Doug has assisted enterprise customers across all lines of business including Financial Services, Healthcare, Technology, Retail, Entertainment and Hospitality and Higher Education.

Nicki Schumacher

Director of BFSI Sales

Nicki Schumacher is a senior sales leader who joins GenRocket as part of a career selling software utilized in all stages of the software development lifecycle, including design, development, testing and deployment. She has specific expertise in key account management and working with enterprises to help achieve value and create amazing experiences. With additional stints in the security management and breach prevention industry, she is well equipped to lead GenRocket’s Banking and Financial Services synthetic test data business.

Rich Martin

Director of Healthcare Sales

Rich is an accomplished leader and senior sales professional with over 15 years of experience at the intersection of healthcare and technology. His career includes leadership roles in sales management, product development, telemedicine, and health information technology (HIT). After 10+ years in BusDev and Sales leadership roles with J&J and Novo Nordisk Biotech, he has spent the last five years focused on health tech initiatives as VP of Business Development for a leading healthcare IT (EHR ) social media platform and then as the founder of Directives Online, a cloud-based product that delivers health data for emergency situations in real-time. He comes to GenRocket knowing that synthetic test data will likely lead that way to a better future using ML and AI.

Ashwin Lakshminarayan

Director – Strategic Alliances and Partnerships

Ashwin has over 15 years experience in the software testing industry working for major systems integrators such as Wipro, Tech Mahindra, Mindtree and Hexaware. Ashwin entered the industry in quality assurance roles, then he advanced into program management and delivery roles and more recently into strategic alliances and partnerships.

Divya Setia

Technology Manager

Divya joined GenRocket in 2015 as a senior developer and has 10 years experience as a senior software developer and Principal Architect for scalable platforms. As Technology Manager, she brings extensive knowledge of the synthetic data platform to GenRocket customers and channel partners.

Scott Hines

Advisory Board

Scott is a Senior Management Executive / CEO / COO / President with repeated proven ability to grow businesses from start-up to market dominance. He was previously Chairman of nGage Labs, CEO of MobileLogix, and is currently VP Enterprise Solutions at UST.

George Hamblen

Advisory Board

George is an accomplished IT Executive with extensive Software Quality Assurance experience in leading multiple-site domestic and offshore functional and automated testing efforts. Repeated successful customer facing product implementations in both web-based and shrink-wrap products. Recognized subject matter expert and author in the Quality Assurance field. George was Vice President of Software QA at Fidelity Investments for over 10 years.

Sheshagiri Rao

Advisory Board

Giri brings 15+ years of professional experience in the Financial Services, Technology & Telecommunication domain.

He is a seasoned Engineering Leader/Product Manager who is skilled at leading innovation and execution in a fast-paced development environment. He is currently an engineering leader at Amazon and was previously an Engineering Manager at Discover Financial Services for over 7 years.

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