See In-Place Masking run on a production database
If your security team restricted production data access tomorrow, could your QA and AI teams still do their jobs? See how In-Place Masking replaces sensitive production data with 100% secure synthetic data—directly within your production database—while preserving referential integrity and business logic.
Production data has become a compliance liability
As privacy regulations tighten and AI adoption accelerates, organizations can no longer justify exposing sensitive production data across development, testing, analytics, and AI environments. Every non-production copy containing PII increases compliance obligations, audit complexity, and security risk.
Subsetting
Copy only the data each use case requires, reducing storage, provisioning time, and unnecessary exposure
In-Place Masking
Replace sensitive production data with deterministic synthetic data directly within existing databases while preserving referential integrity and business logic.
Redaction
Protect sensitive information in documents, contracts, images, and other unstructured content while maintaining usability for downstream processes.
Synthetic data
Generate privacy-safe datasets from metadata, business rules, and statistical models—without inheriting sensitive information from production.
GenRocket’s In-Place Masking Solution
Data masking is the first stage of GenRocket’s TDM bridge strategy. It delivers the speed and safety you need today and creates the foundation for a synthetic-first future.
Learn how this solution can bring security, speed, and savings to your data provisioning environment.
- PII Discovery — Automatically determine sensitive fields contained in your production data environment.
- Synthetic data replacement — Replace sensitive production data with synthetic data—the most secure method of data protection that prevents re-identification of sensitive data.
- Referential integrity — Relationships across tables and systems stay intact, so tests behave like production.
- The path forward — How In-Place Masking becomes the on-ramp to a synthetic-first future, one application at a time.
Experience the Benefits of In-Place Masking
Book a live demo or POC and see how In-Place Masking delivers security,
speed, and savings for your team.