Advancing Synthetic Data, Privacy, and Quality Engineering

GenRocket is pleased to announce the Quality Evolution Platform (QEP) — marking the next stage in enterprise test data evolution. QEP brings together synthetic data generation, privacy protection, and quality engineering in a unified framework designed to help organizations and enterprises move beyond the limits of production data.

From Legacy TDM to Synthetic-First: What Changes with QEP

QEP modernizes traditional Test Data Management (TDM) by combining proven capabilities with new levels of automation and synthetic data design and deployment. The platform enables teams to generate test data that is purpose-built, compliant, and instantly available — removing long refresh cycles and the need for production data in lower environments.

The QEP platform incorporates a TDM bridge capability which allows customers to continue with familiar test data management processes like full database masking and subsetting; they follow a synthetic data transformation journey to lockdown data privacy, improve data quality, and more fully automate the data delivery process.

QEP’s foundation is built on key capabilities:

• Synthetic Data Replacement (SDR): Securely replace sensitive production data with controlled, non-reversible synthetic values that preserve referential integrity across systems.
• In-Place Database Masking: This creates a secure ‘gold copy’ of a full production database that can be used in lower environments while preserving referential integrity across all related tables.
• Intelligent Subsetting: Deliver smaller, fit-for-purpose datasets aligned to each test objective to accelerate testing and reduce storage costs.
• Design-Driven Generation: Create complete, referentially accurate datasets using over 750 intelligent data generators and 100+ data output formats — ensuring every positive and negative use case is covered.
• AI-Orchestrated Delivery: Automate data provisioning across CI/CD pipelines through AI enabled orchestration that keeps pace with modern DevOps cycles.

Inside GenRocket’s Quality Evolution Platform

As organizations and enterprises move toward faster, more secure delivery pipelines, the challenges around test data quality, coverage, and compliance continue to grow. Copying production data — even when masked — introduces risk, slows teams down, and fails to test for the unexpected.

QEP addresses these challenges by enabling:

• Reduced risk: Synthetic data replaces sensitive information at its source, meeting privacy mandates such as GDPR and India’s DPDP Act without sacrificing data integrity.
• Faster delivery: On-demand, fit-for-purpose data keeps CI/CD pipelines running smoothly, removing dependency on production refreshes.
• Higher quality: Test coverage is intentional, not incidental. Teams can design data that targets functional, boundary, and edge-case scenarios.
• Intelligent orchestration: QEP lays the foundation for continuous, and fully automated data generation — aligning with modern quality engineering practices.

Evolving with QEP: The Next Step in Quality Engineering

The Quality Evolution Platform integrates seamlessly into existing enterprise ecosystems. It supports structured and semi-structured formats across Oracle, SQL Server, PostgreSQL, DB2, MySQL, and key enterprise systems such as Guidewire, Workday, and SAP. QEP also aligns with AI and ML initiatives by generating bias-controlled, privacy-safe datasets for model training and validation.

Typical use cases include:

• Generating synthetic data for complex integrations and regression testing
• Supporting AI and analytics teams with compliant training data
• Powering continuous testing within DevOps and CI/CD environments

Evolving with QEP: The Next Step in Quality Engineering

The Quality Evolution Platform is now available to GenRocket enterprise customers and partners. It represents a natural evolution of the GenRocket platform — extending proven data design and generation capabilities with greater automation and scalability.

To explore how QEP can align with your organization’s data and testing goals, please contact your GenRocket Account Director. A discovery session with our solutions team can be arranged to discuss your specific use cases and roadmap.

Click the link below to learn more about how QEP advances synthetic data, privacy protection, and quality engineering — together in one platform.